London based Lucy has a growing cake and baked goods business and has been blogging at Vanilla Frost Cakes since 2011. She wanted a new website that would promote her baking services and showcase her range of delicious cakes, home-baked creations, and recipes.
Her existing blog was hosted on Blogger and she wanted to transfer to self-hosted WordPress, with a cleaner design and reorganisation of her posts and recipes.
We reviewed the available themes and decided that the Gallery Pro theme best matched the clean and simple design Lucy was looking for.
Leeann produced a simple colour palette coordinating with the logo and the vintage feel of Lucy’s photographs, whilst ensuring a colour contrast ratio meeting WCAG AA guidelines. We provided a mock-up design of the website front page, allowing Lucy to see exactly how her website would look in her customised theme. Next, we worked closely with Lucy to help her restructure her categories into portfolio posts and recipes for an improved user experience and to make it easier to manage going forward.
Next we migrated over 160 posts, images, labels and comments from Blogger to WordPress. Once we had all the content in, we needed to convert and simplify the Blogger labels into WordPress categories and tags.
Once the migration process was complete we were able to set-up the front page and customise the theme to match the design and colour palette. During the development of Lucy’s website we installed a gallery plugin, uploaded photographs, and created several galleries of Lucy’s products to showcase her baking on different pages throughout her website.
We then created the new pages of Lucy’s website including her service pages to enable her to better promote her business. To really help Lucy’s content stand out we customised the theme to include “feature boxes” to give extra prominence to her testimonials and menus.
Finally, we ensured that traffic from the old Blogger site would be properly redirected to the relevant page on the new website, and we set up Google Analytics and Google Search Console.
Visit the website: www.vanillafrostcakes.com
I am absolutely delighted with the new website that Jo and Leeann have designed for me. They transferred all of my old blog content with no problems, and have created a great new look and feel for my site which really suits my business. The website is easy for me to work with, and I now feel happy that I can showcase my cakes and share my recipes in a professional way. Jo and Leeann have both been fantastic to work with, and I wouldn’t hesitate to recommend their services