Cambridge-based Nazima was an existing client looking to start a new community venture, selling locally sourced artisan food produce all under one website.
Nazima wanted a site that would allow local producers to register and upload products, as well as a scalable e-commerce solution that fitted her delivery process.
With a natural flair for photography and strong design ideas, Nazima was looking for a custom-built theme and design that would perfectly showcase a wide range of produce in a clean, stylish and user friendly way.
Nazima needed detailed order reports to send weekly to the producers, and a payment system that would only charge the buyer’s card after all food produced had been delivered to the hub.
Before we began any design or development we spent some time researching the market and other websites offering a similar service. This enabled us to identify some good practices from the competition and inspired some fresh ideas.
We worked with Nazima to create a style guide and colour palette which included the colours and fonts from the logo that she had designed. Next we started the design process which included the layout and look-and-feel of the homepage and a selection of sub-page templates, as well as wireframes identifying key user journeys.
With everything planned, we coordinated the website content gathering with Nazima so that we had all the copy and data required for the build of her website.
The build started with the development of a mobile responsive, custom WordPress theme using the Genesis Framework (affiliate link) with styling for WooCommerce and WC Vendors. We installed and configured various plugins, set up shipping terms and delivery zones, recipes, product categories, social sharing, etc. We configured the Stripe payment gateway to provide the ‘authorise and capture’ functionality needed to delay charging the customer’s card until after the order had been collated.
The reports available in WooCommerce and WC Vendors were not quite in the format that Nazima required so we developed a custom plugin to export reports as needed.
Finally we tested the website running various test transactions on different browsers and devices. We provided Nazima with training so she could help her producers upload their products, and understood the order process.
At launch we installed a security certificate so the site operates over https, installed Google Analytics and submitted a sitemap to Google Webmaster.
Visit the website – www.cambridgefoodcollective.com
When we decided to create the Cambridge Food Collective, I spoke to a number of web developers but I have a long term relationship with Callia Web that drew me back for a number of reasons. Jo and her team are creative, flexible and want to get under the skin of the idea to really make the site look and function beautifully. They have a can do attitude and I was able to bounce ideas off the wall with them till we found the best design we wanted.
The team were proactive in sourcing ideas, creating design layouts and implementing the functionality we wanted.
I know that we would get value for money by working with Jo. Finding out that we are a finalist in the Cambridgeshire digital awards, as well as all the wonderful feedback we have had from site visitors on the design and ease of use of the site, has been great to hear.
We feel we have got a site to be proud of. Jo knows me well enough to know that when I am ready to start tinkering on it, she will be called on to help again!
Nazima entered her website into the 2016 Cambridgeshire Digital Awards and scooped Gold in the Lifestyle and Culture Website group and silver in the Small Business Website group.
(This website was built under our other brand name – Callia Web)